top of page

Tri-County Unveils New Brand

Announcing the launch of the new Tri-County Regional Planning Commission website and brand identity.

We are proud to announce the launch of the new agency logo and brand identity. Though in existence for more than 60 years, we have grown and evolved substantially over the past several years and have refreshed our look to reflect who we are today and to symbolize our future. With re-envisioned programs and a realigned mission, we look forward to working with our community partners and continuing to serve the public.

Our new logo and colors represent the tri-county region moving toward a common goal: prosperity. Each aspect of this visual identity illustrates motion, direction, and vision; our programs and the elements that make a community prosper; our geographical region; and modernization and being forward thinking.

New Logo

New Color Palette

New Tagline

View additional brand guidelines, including our new mission statement, here.

New Website

In addition to our new brand identity, we have launched a new, modernized, web- and cloud-based website. The new site delivers rich content in a clean and organized way to provide visitors an improved experience when learning about our organization and programs. Our core goals with the redeveloped website including making it more accessible for the public to interact with our programs and provide input on the planning process, and easier for our communities and partners to understand the services we provide and our role in improving the Greater Lansing region.

The website has been optimized for mobile users, which means you can access our content on the go and on any device.

If you have any comments or suggestions, please feel free to email our outreach and communications coordinator below or send a message via our contact page. If you have used the Tri-County logo in any of your marketing or sponsorship materials, please assist us in updating them. We appreciate your support.


Nicole Baumer

Outreach & Communications Coordinator

517-393-0342 x 11

Have Questions?

Contact us at or 517.393.0342 to help meet your media needs.  

Follow Us
  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey LinkedIn Icon
  • Grey YouTube Icon
bottom of page